In Robert Reich's documentary, Inequality for All, they make the point that the consumer is the center of the economy. like the sun at the center of the solar system.
Evergreen is a form of investment built on a customer/cash flow centered model of the enterprise. See below.
This is one of two Copernican revolutions in evergreen investing. This on replaces production that is the center of enterprise in the current default form of investing as securities trading with customer cash flows.
The other replaces Wall Street at the center of a trading universe with stewardship investors at the center of a direct investing universe.